In the latest issue of Washington Lawyer, Dan Mills of the DC Bar explores Potomac Law's rise in the legal landscape in his article, "An Innovation Model for Firms to Follow."
(Part one of a two-part series)
In March, just before stay-at-home orders were into effect, Ben Lieber and Marlene Laro were planning to mark the hiring of their firm's 100th lawyer. The global pandemic may have disrupted plans for an in-person celebration, but Potomac Law Group, PLLC has continued to grow despite the economic crisis that followed.
In fact, if one set out to design a law firm to weather what 2020 has thrown at the legal profession so far, it would likely be Potomac Law's model. How did a firm that launched in 2011 during the last recession grow so rapidly with a business model that does not include a brick-and-mortar footprint and traditional partner-apprentice Big Law structure?
